Anna LishchynskaDesign Leader and Strategist @ Uklon

Hey, I’m Anna.I’ve been designing and leading design for mobility, delivery, and marketplace products for 7+ years.

A designer, manager, and strategist.I love to see metrics grow and customers come back.

Cases

Doubling Uklon's design org as it became an ecosystem

Grew the design org from 10 to 20 people across 3 sub-units. Set up design metrics, AI prototyping, and grew a lead into a new vertical.

  • 2025–present
  • Design and UX Lead
  • Uklon

Turned Uklon from ride-hailing into a mobility ecosystem

Set the design strategy and UI vision behind Uklon Travel, Uklon Store, and the redesigned active ride. My team designed and launched them.

  • 2025
  • Design and UX Lead
  • Uklon

Founded strategic masterclasses for senior designers [UA]

Launched paid masterclasses on design strategy and monetization, with cohorts of 7 selected by interview. 3 cohorts so far, plus an alumni club, a 1,250-subscriber blog, and a podcast.

  • 2026
  • Founder
  • Spochatku UX

Helped LOKO grow from start-up to maturity with 4x YoY in 2024

Built the UI vision for Ukraine's fastest q-commerce app. Redesigned cart, checkout, and address flows. Designed loyalty program and promo mechanics.

  • 2024
  • Staff Product Designer
  • LOKO, Fozzy Group

Led design for monetization for a marketplace in 5 countries

Wallet auto-refill lifted card payments 23%, and redesigned payment flows raised approval 4.5%. Business features reached 70% of business users.

  • 2022–2024
  • Lead Product Designer
  • lalafo

Simplifying Uklon Driver for expansion

Redesigned 120+ driver screens in 6 months for new UI with new design system, with UX writing covering all [...]

  • Coming soon
  • Lead Product Designer
  • Uklon

Brand strategy and identity for a cosmetology clinic

Created the brand strategy, identity, and service design for Dr. Olha Obishchenko clinic, from packaging to the client journey.

  • 2023
  • Brand Manager
  • Dr. Olha Obishchenko

Brands I worked with

UklonDesign and UX Lead. Leading the design shift from ride-hailing to a mobility and delivery ecosystem.2025–presentSpochatku UXFounder. Masterclasses on design strategy and monetization for senior designers.2026–presentLOKOStaff Product Designer. Took a q-commerce app from startup to mature brand; LOKO grew 4x YoY.2024–2025lalafoLead Product Designer, Monetization. Designed payments and loyalty for a classifieds marketplace in 5 countries and launched it in Poland.2020–2024Kyiv-Mohyla AcademyAdjunct Lecturer. Taught customer experience to postgraduate marketing students.2024FedorivConsultant. Advised the agency on a loyalty program for an enterprise client.2024CollabroProduct Designer. Ran market research and designed the app for a networking startup.2024YourOdysseyConsultant. Advised an early-stage startup on product and design.2024Projector InstituteCurator and Lecturer. Taught UX design to 100+ students across 5 cohorts.2023–2025DC CrystalsDesigner. Designed the company website.2022Dr. Olha ObishchenkoBrand Strategist. Created the brand strategy, identity, and service design for a cosmetology practice.2021–2024MyfinanceDesigner. Designed the mobile app and website.2020MetinvestUX Researcher. Researched an internal HR platform for 80,000 employees, built in partnership with Microsoft Ukraine.2019–2020
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