Redesigned cart and checkout
The flows I’m most proud of: I started many of the changes and hypotheses behind them.
Goals
- Move both flows to the new native app.
- Raise conversion to purchase.
- Raise the average order value.
Took LOKO from startupto a mature brand,4x YoY in 2024Took LOKOfrom startup toa mature brand,4x YoY in 2024
Built the UI vision for Ukraine’s fastest q-commerce app. Redesigned cart, checkout, and address flows, and designed the loyalty program and promo mechanics.
- Role
- Staff Product Designer
- Timeline
- 2024–2025
- Company
- LOKO, Fozzy Group
- Outcome
- 4x YoY in 2024
Context
LOKO is Fozzy Group’s q-commerce service and the fastest delivery in Ukraine, with a record of 4.5 minutes from payment to door. When I joined in 2024, the app still looked like an MVP.
That year I spent 6 months testing delivery, ride-hailing, and retail apps across Europe and Asia, and brought that bar to LOKO.
Rebuilt the address flow
Goals
- Raise the first-order activation rate.
- Cut the number of carts with a wrong address.
Redesigned order and courier rating
Goals
- Raise the share of guests who leave a tip.
- Raise the average tip.
What I did
- Added a live activity widget to the home screen.
- Redesigned the rating and tips screen with animations and more order details.
Result
More guests now leave ratings and tips.
Designed surge pricing
Goal
- Help the operations team through peak hours without losing profit.
What I did
- First iteration: the fee in a progress bar, with details in a bottom sheet.
- Research showed guests tap the progress bar for more, so the second iteration opens the details from it.
Result
Revenue went up.
221.90 ₴
Delivery in 35 min
69 ₴0 ₴
Add on 262 ₴ to drop delivery fee to 0 ₴
Integrated LOKO into Glovo
Goal
- Bring in new users and grow brand awareness.
Challenge
A graphics-heavy project for a product designer. I ran the cross-functional discussions and approvals, and solved the gaps in graphics and motion as a product problem.
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