Turned Uklon fromride-hailing into amobility ecosystemTurned Uklonfrom ride-hailinginto a mobilityecosystem
Set the design strategy and UI vision behind Uklon Travel, Uklon Store, and the redesigned active ride. My team designed and launched them.
- Role
- Design and UX Lead
- Timeline
- Strategy 2025, launches 2026
- Scope
- Rider app: rides, travel, and a marketplace
- Outcome
- 3 launches on one UI vision
Context
Uklon started as a ride-hailing app. In 2025 it set out to grow into a mobility ecosystem with travel, delivery, and a marketplace, and every new product had to feel like one Uklon.
Strategy first, 2025
- Built the design strategy and UI vision for the rider app: one set of principles, components, and brand rules for every new product.
- Ran a UX audit and turned its findings into design initiatives in the product backlog.
- Aligned the brand and product teams on one ecosystem identity.
- Allocated designers to the new product streams.
01 · March 2026
Redesigned the active ride
The first project I started from the UI vision after joining Uklon: the screen riders see from pickup to drop-off.
My role
- Set the design strategy and UI vision for the redesign.
- Led the redesign together with Tetiana Nikitina, who owned the design process.
Designed by Tetiana Nikitina
02 · March 2026
Launched Uklon Travel
A new product in the Uklon app, launched by the Mobility stream.
My role
- Built the design strategy and UI vision for the product.
- Allocated the team and managed it through the launch.
- Redesigned the brand identity with the brand team and brought it into the product.
Designed by Rostislav Matyuk and Alina Poniatyshyn
03 · June 2026
Launched Uklon Store
The first step of the Uklon marketplace, starting with flowers.
My role
- Led the discovery into how Uklon can stand out, then the prioritization and the in-app experience.
- Built the design strategy and UI vision for the marketplace.
Designed by Marharyta Rudenko and Valeriia Suvorova