I write

It seems like an eternal project that I started doing exactly a year ago, then updated in the fall and just released.

I remember meeting with Danya Vasylashko, telling him: “Let’s do usability testing through CX, not through corridors. Because let’s look at things realistically, we won’t release carousels in a month,” he told me: “Anya, let’s look at things realistically, we need to make sales.”

I know exactly how to build a design strategy - that’s not the hard part. It’s a clear process of research, workshops, alignment, and documentation.

What’s hard is saying what design strategy is and who actually needs it - in one sentence, clearly and simply.

When I came to LOKO, it was a marshmallow pink-purple application without character.

After some time, the need arose to create a UI vision for LOKO.

In parallel, one of the key tasks of manager Olenka Nayda was to build consistency and design principles for the Silpo product ecosystem.

Another thing that was valuable from a business perspective was accessibility.

From the audit at LOKO, we came out with a list of improvements, which I then took into account in the discovery phase of each new project. This was especially useful when, after six months, we began to completely rewrite the app according to the new vision.

My LOKO x Glovo case study shows how I handled a situation where I wasn’t quite up to the task because I lacked certain skills. my weaknesses are in graphics and motion design, but my strength is problem-solving. This is how the case study came to be.

We had a long loading time in LOKO. And I got a task to add a notification that we are troubleshooting the long load. I reframed the problem:

a) to do anything to optimize and accelerate loading time

b) create some behavioral manipulation to distract the guest and make the time feel faster.

One of the recent Case Studies that I am proud of is improving Customer Experience and Brand awareness for Dr.Olha Obishchenko.

Cannot claim to hold the ultimate truth but that is the Skillset I have while working in a fast-growing Q-Commerce LOKO at a Ukraine’s second largest retailer Silpo. We are first in Service and Customer Experience in the country.
So what skills do I have to have to be efficient to successfully compete with Glovo and Bolt Food?