Anna LishchynskaDesign Leader and Strategist @ Uklon

I write

Follow my blog in Telegram (UA), my Substack (EN), and Medium (EN/UA).

  • July 20, 2026
  • Medium

Design Metrics @ Uklon [UA]

  • July 22, 2025
  • Substack

LOKO carousels in Silpo are already in A/B testing

It seems like an eternal project that I started doing exactly a year ago, then updated in the fall and just released.

  • July 22, 2025
  • Substack

What design strategy is and who actually needs it

I know exactly how to build a design strategy - that’s not the hard part. It’s a clear process of research, workshops, alignment, and documentation.

  • July 22, 2025
  • Substack

The story of black buttons in LOKO

When I came to LOKO, it was a marshmallow pink-purple application without character.

  • May 25, 2025
  • Substack

Releases in LOKO in 2024

From the audit at LOKO, we came out with a list of improvements, which I then took into account in the discovery phase of each new project. This was especially useful when, after six months, we began to completely rewrite the app according to the new vision.

  • October 16, 2024
  • Medium

How to Turn Your Weaknesses into Strengths as a Product Designer

My LOKO x Glovo case study shows how I handled a situation where I wasn’t quite up to the task because I lacked certain skills. my weaknesses are in graphics and motion design, but my strength is problem-solving. This is how the case study came to be.

  • September 20, 2024
  • Medium

The Role of a Designer in Development: More Than Just Visuals

We had a long loading time in LOKO. And I got a task to add a notification that we are troubleshooting the long load. I reframed the problem:

  • September 20, 2023
  • Medium

Case Study: How I enhanced Customer Experience with the package. Metrics, strategy, results.

One of the recent Case Studies that I am proud of is improving Customer Experience and Brand awareness for Dr.Olha Obishchenko.

  • June 27, 2024
  • Medium

Senior Product Designer’s Specializing on Growth & Monetization Skillset

Cannot claim to hold the ultimate truth but that is the Skillset I have while working in a fast-growing Q-Commerce LOKO at a Ukraine’s second largest retailer Silpo. We are first in Service and Customer Experience in the country.