Grew Q-Commerce LOKO 4x in 2024
Q-Commerce Food Delivery
2024
In 2024, I joined Fozzy Group, one of Ukraine's top five private companies. I am working on growing LOKO. It is the fastest delivery service in the country, holding a record of 4,5 minutes from payment to door. This year we achieved 4x growth.
I am passionate about services. In 2024 I travelled around Europe and Asia for 6 month and tested numerous deliveries, taxis, retailers, transportation services as LOKO and I have big goals. One of them was to build a design vision, to grow design from an MVP to a mature reliable brand
So here are the projects that I’ve done and that led to a 4x growth
It took me long to realise which case study would show my expertise with growing services most and I decided to show the accumulative effect.
Loyalty Program integration to LOKO
Fozzy Group is an lovemark ecosystem. Everybody in Ukraine knows and uses it. We have lots of services that assist our guests in their daily routines. One of the things that connects the ecosystem is loyalty system "VR" with 1,9 MAU.
Goal
To integrate Fozzy’s loyalty system to LOKO to uplift retention, activation and loyalty.
Challenge
The most difficult part of it is the cross-team collaboration. I was juggling between Loyalty's needs and our business priorities.
Solution
Animated loyalty balance widget. Since we’re part of a magical ecosystem, it was important to create an experience that feels alive and animated. The animation is triggered when the bonus value is changed.
Personalized greetings to the interface. If a guest doesn’t have a name in their profile, we display a cheerful message. This space offers an opportunity to communicate more value to the user.
Bonuses withdrawal. Guests can now withdraw their entire bonus balance, though we have a few improvements planned in our backlog.
We also started displaying the bonus balance in several places: profile, history, order history, active orders, cart, and checkout.
Ukrainian Heroes str., 1
Results
Guests began withdrawing and earning bonuses immediately after the release.
While I cannot share the exact numbers, it did have a positive impact on retention and activation rates.
Surge Pricing
Goal
To help the Operational team at peak moments without dropping the profit.
221.90 ₴
Delivery in 35 min
69 ₴
0 ₴
Delivery fee has temporarily increased
Add on 262 ₴ to drop delivery fee to 0 ₴
LOKO x Glovo Integration
Numerous promo mechanics
Upselling to achieve a free delivery
Holidays
Created a promo-tool for Merchants
Created a tool for promo to boost retention
My 3 year experience of working in Monetisation team at lalafo and a degree in Marketing pay themself off while creating these.
164 ₴ to free delivery
Add items from LOKO and get everything in one order
Order goods from LOKO
164 ₴ to free delivery
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Festive menu
-30% off the entire menu
Milkbar
35-45 min
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10:00 – 20:30
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4,9
